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March 10, 2026
I’ve been a fitness nut for 20 years.
Every diet, every workout split, every cold plunge equivalent…
You name a health fad, I’ve tried it.
And time and time again, I see new health fads explode and disguise themselves as important “findings” and the new normal.
Atkins in the early 2000s.
Juice cleanses and superfoods in the early 2010s.
And fasting up until recently.
And now… we are in a mainstream protein bubble.