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April 16, 2026

I’ve been hackin’ away at this whole entrepreneurship thing for 5 years now.

And I’ve gotten to a place where new entrepreneurs have started asking me for advice.

The conversation usually reveals they don’t know what they’re getting into.

But it’s hard to prepare a green entrepreneur for what’s coming in a short conversation.

If I COULD share every harsh reality in one go, I’d run through this list:

1 - No one will take you seriously at first

This includes friends, customers, suppliers, potential partners, etc.

If you can’t stomach that, don’t start.

2 - No one cares (so just do your thing)

Entrepreneurship is all-consuming. It feels like the biggest thing in your life.